E-ZINES: HOW BENEFICIAL ARE THEY?

By Charlene Rashkow. Copyright © 2001.

We at CR Consulting Services believe that promoting your business by way of an e-zine publication might very well be one of the finest ways of getting noticed. Generally speaking the individuals reading the e-zine have an interest in the material presented and therefore you have at your fingertips an eager and attentive audience waiting for your information.

In fact, a good e-zine article can get you up to 10 times more response than a commercial advertisement. There are of course some good rules of thumb to consider in your effort to achieve the results you're after and they are as follows:

A) DEVISE A GREAT SUBJECT LINE

When writing your article, you must devise a great 'subject' line. Remember that you won't get a second chance to make a first impression. For that reason, a good subject line can make the difference between a powerfully successful campaign and a failed one.

Whether it's an e-zine or e-mail, the secret to your success stems from writing a subject line that grabs your reader's attention and peaks their interest without being overly promotional. When writing a subject line, think in terms of what might interest your audience.

B) KEEP IT SHORT AND SIMPLE

The reader will be attracted to your e-zine article in only 3 seconds or less. Consider that you only have between 30 and 40 characters including spaces in your subject category which means merely 5 to 8 words in total. Convey your greatest benefit or your most interesting statement within those first few words and you're off to a perfect start.

C) TRY INCORPORATING A BENEFIT

Whatever you believe might be crucial to your offering make sure to include it as the first word in your subject line. The benefit or value of what you're offering should be noticed immediately. Consider the following as some of the important benefits of an e-zine article:

• reaches a highly targeted audience
• more cost effective
• provides convenient delivery of desired information to your target consumers
• does not require printing, mailing or faxing
• allows for a faster delivery and response than direct marketing or through snail mail

D) PROVIDE VALUE TO YOUR READER

Providing something of value to your reader is by far one of the best ways to market your business, product or service. What better way to demonstrate your expertise than through a well-written e-zine article? Through the written word you share your qualifications while at the same time establish your credibility. Interesting content is a strong selling point when reaching the general public, therefore if your e-zine article is written well and is presented with honesty, chances are it will be read.

Charlene Rashkow is a Writing Stylist who successfully writes outstanding business material for companies and individuals. For more than 15 years Charlene has been creating exceptional business and marketing content which includes articles of interest, business plans, press releases, bios, promotional material, resumes, brochures, website content and ghostwriting amazing copy. You may contact Charlene Rashkow by visiting her at www.allyourwritingneeds.com or you can write her at Crwriting@aol.com. You can also call her directly at (310) 514-4844.