Quality Content

Created on 2001-09-17 by Rainer Gerhards.

People are looking for original and quality content. It's the simple truth. Ask yourself, why you are subscribed to some email newsletters. Just to re-read what you have read and heard already?

Does quality content mean you need to have a large news team? Of course not! All you need is some good information on your topic as well as basic writing skills. As you have decided to start a newsletter, you probably have something to tell.

Write about tips, how-to's, experiences that are interesting for your audience. Be sure to look from their point of view. Make sure the information you provide is valuable. Excellent examples are

• local, first hand news if you run a local sports team
• answers to frequently asked questions if you offer a product
• how-to's about using your favorite mobile phone, web service, etc...

This are only some examples. The possibilities are endless. Just make sure to write about something of interest for your subscribers.

Be sure to match your knowledge with the interests of your targeted audience. Probably not everything you think of being interesting is actually interesting for them. If you intend to write for a heterogeneous subscriber base, consider publishing two different newsletters.

Advertising inside your newsletter is fine. But make sure to offer at least some really valuable information in each issues.